TY  - GEN
AU  - Rizky Nanda Verina, S.E., M.E.
TI  - THE INFLUENCE OF MARKETING MIX ON PURCHASING
DECISIONS ON E-COMMERCE LIVE STREAMING PLATFORMS
PY  - 2026
PB  - International Journal of Education, Management, and Technology (IJEMT)
UR  - https://ejournal.yasin-alsys.org/IJEMT/article/view/2827
ER  -